In 2022, our team set out on a mission to build a financial management app designed specifically for young entrepreneurs as part of the Permata Youth Preneur competition.Many aspiring business owners struggle with managing their finances effectively, so we aimed to create a simple yet powerful tool to help them track cash flow, analyze spending, and make better financial decisions.
Project Phases
📝 Planning & Concept
Before jumping into development, we carefully crafted our concept and product direction:
User-centric workflows tailored to early-stage business owners
Low barrier to entry for bookkeeping and invoice tracking
🔍 User Research
Understanding the real struggles of young entrepreneurs was a critical step. We conducted surveys, interviews, and market analysis to identify pain points in daily financial reconciliation and cashflow planning.
🎨 UI/UX Design & Prototyping
Using Figma, our goal was to ensure a clean, user-friendly interface, making complex financial data easy to understand and navigate. From onboarding to analytics dashboards, every element was crafted for seamless usability.
⚡ Demonstration & User Testing
We developed an interactive prototype demonstrating core functionalities:
Income and expense tracking
Automated financial health summaries
Categorized spending alerts
🏆 Recognition & Achievement
Our dedication and teamwork paid off as we successfully made it to the Top 45 of Permata Youth Preneur 2022. Competing against numerous talented teams across the nation, our project stood out for its innovation, practicality, and positive impact on the entrepreneurial ecosystem.
